For most, college is a ticket to a better job, better income, and hopefully a better life.

We all want the best for our kids. We know that we would go into debt or sacrifice our lifestyle to give them every advantage in life, including $80,000-260,000 for college (College Board). It's no secret that college costs have grown astronomically over the last decades, and many parents don't have sufficient financial resources for such a high level of expense.

Many students are scared to death of the decisions they must make, which will alter their entire life- but often they do not express their concerns to their parents. "What school" and "what major" seem daunting life decisions. With thousands of colleges and hundreds of majors available, how can they (or their parents) be sure they have chosen the best option for them?

It can be easy to make the wrong choice. However, a change of colleges or majors generally requires more than four years to complete a four-year degree. The average student finishes a bachelors degree in 5.8 years (National Student Clearinghouse). That one avoidable mistake could end up costing an average family an ADDITIONAL $53,760 on top of already astronomical price tags (USA Today).

It can get worse:

What compounds the college issue, is that traditional college funding theories seem to have left many parents confused.Traditional funding may work for the ultra-wealthy, but what about you? Have you ever found yourself thinking "We make good money, but where does it all go?" The fact is, that the average American household has $16,883 in credit card debt; $29,539 in auto loans; and 50,626 in student loans. (Nerdwallet study) If what you've done in your financial life has led you to your current debt, there may be an issue, and we need to talk. Soon.

Why we are different:

We believe there is an opportunity for a to attend their dream school, regardless of the price tag. With our holistic college planning approach and deep knowledge of the financial aid system, many families are able to tap into free money that you never thought possible. There is $198 BILLION of financial aid available each year for college, and your family deserves your fair share of that giant pie. Our system is designed to find as much financial aid as we can for your family.

We love working with each individual family to develop a customized solution.

Our firm is not a good fit for everyone. If you are looking for the simple answer- “just load on more debt”, than you don't need a financial advisor. If you want to reduce your lifestyle, eat rice cakes and ramen every meal, there are other dig out of debt programs.

Our commitment to you is to help you achieve your financial goals, regardless of how unmanageable or impossible you think they are. Therefore, if you are looking to make a serious shift in your finances, with minimal impact on your lifestyle, visit our contact us page.

We look forward to helping you, just like we have hundreds of others.